Pikett Brand
The logo is the easy part.
Identities and the systems that carry them: type, colour, layout, templates and code tokens. Three stages, each paid only after you approve it.
- Billed
- Per approved stage
- Typical
- 1 day
3D isn’t available in this browser, so here’s a still.
Pull the controls. The mark bends, the system holds.
01What we make
The parts people actually use.
Naming
With a first trademark search. Legal clearance stays with your lawyer.
Logos
A mark and a wordmark that hold at favicon size and billboard size.
Visual identity
Type, colour and layout rules that make everything look like you.
Design systems
Figma components plus code tokens, so design and build match.
Guidelines
Short enough that people read them.
Templates
Decks, social posts and documents your team can fill in.
Merchandise
Physical objects, rendered photoreal by Pikett Motion before anything is made.
Rebrands
Rolled out across site, app, deck and film by the divisions that build them.
02How it’s billed
Three stages. Three approvals.
A logo refresh is a small job: one fixed price, one invoice on delivery. Printing and production are quoted separately, at cost.
| Stage | What you see | When you pay | If you stop after it |
|---|---|---|---|
| 1 · Direction | Two or three routes, each shown on things you’ll really use. You pick one | When you approve it | You owe for stage 1 only, and keep it |
| 2 · Refinement | The chosen route drawn properly: mark, type and colour fixed | When you approve it | You owe for stages 1 and 2, and keep both |
| 3 · System | Guidelines, design-system file, templates, logo suite | When you approve it | Nothing left to stop. It’s finished |
Delivered
- The logo suite in SVG, PNG and PDF, for light and dark
- Guidelines
- The design-system file, with code tokens
- Templates and production files
03How it runs
One day.
- 01
Call
What exists already, where the brand has to work, what has to change.
Day 0
- 02
Quote
A fixed price, the stages and their dates, in writing.
Within 4 hours
- 03
Direction
Two or three routes, shown on a web page, a slide, a post and an app icon. You pick one.
Morning
- 04
Refinement
The mark drawn, type and colour fixed, tested small and large, on light and on dark.
Afternoon
- 05
System
Guidelines, the design-system file, templates and the logo suite.
By the evening
04Good to know
Before the first sketch.
How many logo options will we see?
Two or three routes, each shown on your real material, not a white page. Then we refine one. Twenty options usually means nobody has decided yet.
We already have a logo. Can you work with it?
Yes. Stage one tells you whether it needs a refresh, or just rules for using it. Often the system is what was missing.
Can you check that a name is free?
We run a first trademark search for your markets, and check domains and social handles. Legal clearance stays with your lawyer, and we say so in writing.
05Start
Tell us what exists already.
A name, a logo, or nothing yet. Nothing yet is a fine answer. A person replies within 1 hour.